Transforming A Beauty & Skincare Brand Into a Digital Success Story
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Quick Take
Discover how we masterfully led a top beauty and skincare brand to new heights in India, achieving an unprecedented 3X ROI, doubling user engagement, and tripling ROAS through a revolutionary CX Transformation empowered by AI and Analytics. Focusing on personalization, technological integration, and market adaptation, Weaddo has redefined what success looks like in the digital age.
- Revolutionary CX Transformation: Tailored strategies that resonate with dynamic customer needs.
- AI & Analytics Driven Success: Harnessing the power of technology to analyze, predict, and engage.
- Market Disruption: Establishing a formidable presence in India's beauty and skincare industry.
SERVICES
Brand offers a range of Korean natural beauty products.
INDUSTRY
Operating within the dynamic Beauty & Skincare industry.
MARKET
Serving the sophisticated omni-channel D2C market across India.
300%
Increase in ROI
2X
User Engagement
300%
Increase in ROAS
Challenges
- Market Entry and Brand Identity: As a South Korean brand launching in India, creating a distinct and recognizable brand image in a cluttered beauty industry was a significant challenge.
- Evolving Customer Behavior: Navigating and adapting to rapidly changing customer behaviour and preferences.
- Digital Product Cataloguing: Facing difficulties in scaling and updating the digital product catalogue effectively amidst a competitive market.
Approach
Weaddo addressed the challenges through a comprehensive and multi-pronged approach. This encompassed conducting an in-depth workshop and audit to clearly understand the brand's position and market environment, followed by integrating a customized marketing technology (MarTech) stack to streamline digital operations and enhance customer engagement.
Martech Mastery
Custom selection and integration of MarTech tools enhancing brand outreach and engagement.
Strategic Media Planning
Tailored media approaches to capture and engage a diverse customer base.
Journey Orchestration
Seamless customer journey orchestration ensuring personalized user experiences.
Innovative Marketing Automation
Utilized AI and Analytics for robust marketing automation and real-time insights.
